For more than a millenium now, people have been drinking coffee. You can hardly drive down a major street (in the US, anyway) without encountering one or more coffee shops. With all of it's forms and varieties, gourmet coffee, is one of the most-consumed beverages in the world. Coffee drinkers can get a variety of different coffee beans and coffee drinks.
Your coffee is, most likely, crap.
Yep, even you with the gourmet flavored coffee (that probably cost you upwards of $5).
Get your coffee facts straight, the vast majority of the coffee consumed, especially in the US, is either of poor quality or stale. The good news is that some of the best coffee makers in the world still roast the sweet arabica coffee beans to an artistic perfection and sell them directly.
First, here's a couple of glaring facts about coffee that support my claim that you're drinking bad coffee:
Roasted coffee beans are partially stale after 2 weeks
That's right - and you can bet your butt that the gourmet flavored coffee you bought at the grocery store or at your local Coffee shop was roasted weeks (or perhaps months) ago. It was likely roasted in a huge coffee roasting facility (where the batch size can be in the hundreds of pounds) several weeks before it even hits the shelves at your local store. Then it probably sat on the shelf for a few more days before being bought and brewed into that "gourmet coffee" and poured into that coffee mug sitting next to you as you read this.
Ground coffee has lost much of it's flavor 20 minutes after grinding
You may think you're saving time by buying pre-ground coffee, but you're sacrificing what little flavor was left in the probably-stale coffee beans.
Idaho roasting company imports only high quality arabica coffee beans from remote locations all over the world, roasts the beans in small batches, then delivers the fresh roasted beans directly to the consumer. The coffee made from such fresh, high quality beans produce a taste forgotten by most coffee drinkers...Fresh Coffee Varieties
